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After two years of pandemic uncertainty, brides are ready to get dressed — and their teams are on standby.

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Insider spoke to wedding fashion experts Samantha Brown, a celebrity stylist, and Julie Sabatino, the founder of wedding styling company The Stylish Bride, for all the inside tips on every type of dress code.

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Today’s supply chain issues are impacting the wedding industry, too.

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For this article, Iris sifted through Lulus’ entire wedding dress collection and spoke to bridal styling expert Julie Sabatino to learn more about choosing the perfect wedding dress from an e-commerce platform.

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Everyone feels more comfortable when they look like themselves.

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MEET THE EXPERT
Julie Sabatino is the owner of The Stylish Bride, a wedding styling company offering in-person, virtual, and day-of assistance and consultations.

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For stylist and owner of The Stylish Bride, Julie Sabatino says that one of the biggest mistakes that brides make while dress shopping is not clarifying precisely what shape of dress they want. It’s one thing to keep an open mind during dress shopping, but having no idea of what you see yourself getting married in does not help to hone in on the best dress.

“Brides aren’t looking to their closet first and foremost,” Sabatino tells Brides.

“Look to your closet to find the shapes and silhouettes that work best for your body.” Before heading to the dress shop, Sabatino recommends finding what makes you feel the most confident and equally as important: comfortable. Then, take note of those shapes and translate them into a dress. “When a bride feels comfortable in her dress, that beauty radiates from the inside out,” Sabatino explains.

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by Julie Sabatino and Erin Celletti

Bridesmaid style has come a long way. Gone are the days of everyone wearing the same dress. Today, brides are mixing it up with mismatched bridesmaid dresses, creating truly unique ensembles featuring gorgeous dresses with different styles, fabrics, hemlines, and colors. The trend allows you to highlight each individual woman and ensure she’s wearing a dress that makes her feel great.

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Another option for adding modesty to a dress with transparent sections is donning a long veil for the ceremony and removing it for the reception, said Julie Sabatino from the Stylish Bride, a wedding fashion stylist in New York. In a nod to the popularity of bridal dresses with detachable skirts, she also suggested having an overskirt in tulle or silk organza made as an addition to dresses dominated by transparency.

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“A gown is worn once, but an accessory is forever, said Julie Sabatino, a bridal fashion stylist who owns TheStylishBride.com. “My client wants to invest in an accessory that can be worn again. It’s a good way to maximize the investment.” One of her recent clients bought an expensive brooch, hoping it would become a family heirloom.

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You’ve gotten engaged, set a date, and shared the news with your family and friends. Now, the real fun begins — it’s time to start looking for a wedding dress. Perhaps you’re just starting to think about your bridal look or maybe you have been dreaming about layers of organza for a few decades now, but one thing’s certain: with lockdown lifted, expectations for the shopping experience are once again at an all-time high. There will be bubbles, gasps, and that special moment where you stand in front of the mirror and let out a giddy sigh, content in knowing you have found the one.

Except when you call the bridal shop, you’re told that thanks to COVID, they’re booked six months in advance. When you do finally get in and try on the style you have in mind, something isn’t quite right, or worse, it’s very, very wrong. Six dresses in, you find a dress you love only to have your heart drop when you turn over the tag and see that it’s significantly over budget. Suddenly, your Champagne tastes flat, you feel deflated, and you leave the shop wondering if you’ll ever find your dress (Spoiler: you will.)

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Brides and Grooms are sure to need support in the most important service of all…finding what to wear. Julie Sabatino, an esteemed stylist among the elevated ‘haut monde’, launched The Stylish Bride to do just that. Julie encountered challenges while finding her own gown. However, like any brilliant convergent thinker, she became the solution.

With more options in the luxury bridal category, Julie’s services provide personal styling with unique, elevated and even one of a kind product clients could not have access to. The Stylish Bride starts consultation from concept stage of fashion styling all the way to providing ‘White Glove’ (…and pearls!) service on the day of the wedding. If there are events in between such as parties, dinners, rehearsals, etc., Julie’s services cover them all.

For those who are in any distant region, The Stylish Bride has got you covered with a virtual styling service convenient for you to remain on your plush tufted sofa and your laptop. It is clear Julie Sabatino’s aim is to remove the stress and overwhelming burdens common to the nuptial process. The evident success is in the 15-year service, the upscale bridal salon associations and most importantly the testimonials.

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You’re engaged! Yay! And, like so many women, your first thought may have been: what am I going to wear?! Whether that thought leads to blissful excitement or sheer panic, your wedding dress is perhaps the most important fashion decision of your life. Between the fact that all eyes will be on you and the photos that’ll be around forever, you’ve gotta admit: That’s a lot of pressure on one dress!

“In regular times, the general rule of thumb is to start shopping about nine months before your wedding and have your dress order placed no later than six months out. But today, I’m encouraging my clients to start shopping earlier, somewhere between 12 and 10 months before, so that they can place their order sooner,” Julie Sabatino, founder of The Stylish Bride, says. “Also, remember that you are potentially going to need more time for alterations. I’ve spoken with some stores who said they are starting at three or more months before that because they will have twice the number of brides with those that postponed. The earlier you order your dress, the earlier it will come into the store, and you can start alterations.”

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This shoot dreamt up by Lyndsey Hamilton Events, Rebecca Shepherd and The Stylish Bride at Stonover Farm. It’s basically my dream. Barn chic with some 60′s glamour thrown in for the after party, how can you go wrong? It’s perfect part elegant and whimsical – leaving us with one inspiring gallery of images from Elisabeth Millay, which you can see right here.

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Shopping for your wedding dress is supposed to be a joyous moment that you’ll never forget. But for many brides, trying to squeeze into sample gowns that are several sizes too small can feel more embarrassing than exciting.

It’s something Julie Sabatino has had plenty of experience with as a longtime bridal stylist, so she decided create something that would turn around this all-too-familiar scene for her clients. Earlier this month, she unveiled the Sample Size Solution, a product that’s designed to modify wedding dress samples so that brides of any shape or size can try them on.

 

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According to expert wedding stylist and consultant Julie Sabatino, it’s difficult to pick out a shoe for the wedding — especially in time to wear them to your dress fitting. The key is to get your bridal shoe three to four months before the wedding. “What you need for a wedding shoe is different than a normal shoe,” she explains. “On your wedding day, you’ll be cursing yourself because you’re standing for so long. You need to find a shoe that checks the box of being pretty and can actually wear without crying.”

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Julie Sabatino, founder of The Stylish Bride in New York, has also been noticing the shift. “I’m seeing a return to classic style and glamour. Surprisingly, this is translating into bridal fashion through brides’ renewed interest in fuller A-line skirts. It’s so refreshing, and perhaps on trend because of Kate Middletown’s gown and the influence of the royal wedding. I think we will see a greater number of brides wearing a veil as she did, and considering long sleeves.

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Julie Sabatino, whose independent wedding styling business, The Stylish Bride, is one of just a few in the city, says helping brides and their wedding parties find the perfect attire requires empathy and sincerity.

“What I do is so much based on a personal relationship and getting to know them really well,” says the 36-year-old Upper West Side resident, who styles 15 weddings a year. “I really love the emotional part of it.”

And when she’s faced with a disappointing dress fitting — or worse, a disappointed mother of the bride?

“The most important thing is to be calm, and make them know you have it under control,” she says.

 

Julie will be on location reporting for us this weekend at Bridal Market in NYC and delivering all of her fashionista findings about which lacy, tulle-riffic or sparkly gowns catch her discerning eye for the upcoming season!

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Julie Sabatino, whose New York City-based The Stylish Bride provides a personal shopping service for brides, touts the benefits: “I’m a huge time saver. Instead of having to go to 10 different boutiques to look for your wedding dress, I can take you to three, based on my knowledge of the industry” she says. Amsale, Elizabeth Fillmore, and Monique Lhuillier are just a few of the designers she visits with brides. Sabatino prefers shopping with clients for the wedding dress; a bride who has her mind set on a certain style may be more adventurous with a professional by her side. Once the dress is chosen, Sabatino pulls in the accessories, from jewelry to handbags, shoes and undergarments.

In hopes of extending her service to brides nationwide, Sabatino recently introduced The New York Experience. The concept: Out-of-town brides come to New York City, and with Sabatino’s help, shop their hearts out. “Everyone wants to go to Vera Wang,” she says, “but there is so much more out there that brides might not know about.” The clients are chauffeured around town, taking in as many stores as they want, and are provided with a gourmet lunch.

Modern weddings are not for the faint-hearted. In fact, one recent survey reports that these days, nearly 50 percent of brides experience stress brought on by wedding planning and nearly one in three elects for specialist advisors or hands-on help from a professional planner or stylist. One ofNew York’s leading wedding stylists, Julie Sabatino, whose company The Stylish Bride, has partnered with The Peninsula New York for the ‘Dress Shopping with The Stylish Bride’ package that provides a bespoke, high-end, luxury bridal fashion styling service, is not surprised by the figures. “I got into this business because of the experience I had with my own wedding 10 years ago, trying to find the perfect gown to wear,” says Sabatino, who has styled some of America’s most high-profile and best-known celebrity brides since founding her business in 2003.

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