Julie is, in one word, “amazing”

-Angela Desveaux

Editor-in-Chief, WedLuxe Magazine

A Wedding Stylist Shares Her Best Tips on How to Find Your Dream Wedding Dress

You’ve gotten engaged, set a date, and shared the news with your family and friends. Now, the real fun begins — it’s time to start looking for a wedding dress. Perhaps you’re just starting to think about your bridal look or maybe you have been dreaming about layers of organza for a few decades now, but one thing’s certain: with lockdown lifted, expectations for the shopping experience are once again at an all-time high. There will be bubbles, gasps, and that special moment where you stand in front of the mirror and let out a giddy sigh, content in knowing you have found the one.

Except when you call the bridal shop, you’re told that thanks to COVID, they’re booked six months in advance. When you do finally get in and try on the style you have in mind, something isn’t quite right, or worse, it’s very, very wrong. Six dresses in, you find a dress you love only to have your heart drop when you turn over the tag and see that it’s significantly over budget. Suddenly, your Champagne tastes flat, you feel deflated, and you leave the shop wondering if you’ll ever find your dress (Spoiler: you will.)

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Ruffle Some Feathers

Bridal stylist launches a genius product to make sample sizes work for all. Julie Sabatino is on a mission to help all brides have an amazing dress shopping experience.

Shopping for your wedding dress is supposed to be a joyous moment that you’ll never forget. But for many brides, trying to squeeze into sample gowns that are several sizes too small can feel more embarrassing than exciting.

It’s something Julie Sabatino has had plenty of experience with as a longtime bridal stylist, so she decided create something that would turn around this all-too-familiar scene for her clients. Earlier this month, she unveiled the Sample Size Solution, a product that’s designed to modify wedding dress samples so that brides of any shape or size can try them on.

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26 gorgeous wedding shoes for every type of bride

According to expert wedding stylist and consultant Julie Sabatino, it’s difficult to pick out a shoe for the wedding — especially in time to wear them to your dress fitting. The key is to get your bridal shoe three to four months before the wedding. “What you need for a wedding shoe is different than a normal shoe,” she explains. “On your wedding day, you’ll be cursing yourself because you’re standing for so long. You need to find a shoe that checks the box of being pretty and can actually wear without crying.”

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13 Wedding Dresses Inspired by Princess Beatrice's Vintage Wedding Gown

The 7 Biggest Wedding Dress Shopping Mistakes

For stylist and owner of The Stylish Bride, Julie Sabatino says that one of the biggest mistakes that brides make while dress shopping is not clarifying precisely what shape of dress they want. It’s one thing to keep an open mind during dress shopping, but having no idea of what you see yourself getting married in does not help to hone in on the best dress.

“Brides aren’t looking to their closet first and foremost,” Sabatino tells Brides.

“Look to your closet to find the shapes and silhouettes that work best for your body.” Before heading to the dress shop, Sabatino recommends finding what makes you feel the most confident and equally as important: comfortable. Then, take note of those shapes and translate them into a dress. “When a bride feels comfortable in her dress, that beauty radiates from the inside out,” Sabatino explains.

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Mismatched Bridesmaid Dresses: How to Pull It Off Beautifully

by Julie Sabatino and Erin Celletti

Bridesmaid style has come a long way. Gone are the days of everyone wearing the same dress. Today, brides are mixing it up with mismatched bridesmaid dresses, creating truly unique ensembles featuring gorgeous dresses with different styles, fabrics, hemlines, and colors. The trend allows you to highlight each individual woman and ensure she’s wearing a dress that makes her feel great.



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How to Wear Those Barely There Wedding Dresses

Another option for adding modesty to a dress with transparent sections is donning a long veil for the ceremony and removing it for the reception, said Julie Sabatino from the Stylish Bride, a wedding fashion stylist in New York. In a nod to the popularity of bridal dresses with detachable skirts, she also suggested having an overskirt in tulle or silk organza made as an addition to dresses dominated by transparency.

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The Search for the Dream Dress

From Munich to uptown NY is just a couple of hours by plane, but this time it was a journey into a totally different world. At home we only talk about my upcoming wedding in autumn and now, in the Big Apple, I go searching for the dress of my dream with the expert Julie Sabatino.  After checking in the Peninsula Hotel I move into my luxurious suite. I got a warm welcome from the Concierge, and a personal card, fruits and cupcakes are waiting for me in my suite.  My first wedding dress appointment is the next morning.  After swimming in the pool, which fortunately was open at 6am as I still had jetlag, I met Julie Sabatino and the Photographer Andrea Langer to discuss first wishes and details. Till we leave I am treated with a two-hour massage.

First stop for finding the perfect dress: “Gabriella New York Bridal Salon” in the Meatpacking District.  The selection is huge, and I right here I have already found 3 dresses which I wanted to take home.  But we went on to the next appointment at Amsale at Upper East Side.  At this salon the designer is helping the brides with ideas and alterations.  After a delicious lunch and a double espresso, I am introduced to the really entertaining designer Peter Soronen. A unique piece made to custom fit my body unfortunately is not what I am looking for, as I would have to come to NYC for additional fittings.  The last stop is the exquisite bridal salon at Bergdorf Goodman.  Here you can find all classics from Oscar de la Renta to Vera Wang.  On the ground floor we stop by Van Cleef & Arpels and have a glass of champagne.

That day I tried at least 30 different dresses, starting with a white sheer and very flowy gown to a room-filling dress over and over decorated with Swarovski crystals.  I haven`t decided yet, as the loveliest support with gown shopping does not eliminate that I have to make the decision. To get a fresh mind I dive into the New Yorker night- and cultural scene.  A dinner at Omen is a must, and the performances at Kraftwerk at MoMa are also something I do not want to miss.  It was a nice time with you, New York, see you soon!

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Julie Sabatino of thestylishbride.com is here to help you find your dream wedding dress

“Julie Sabatino of thestylishbride.com is here to help you find your dream wedding dress. Julie is a bridal fashion stylist who coordinates dream gowns with the perfect shoes, clutch, jewelry, and hair accessories. Having a professional like this can be extremely helpful, but if you don’t have access to someone like Julie, here are three tips she has graciously shared with our readers to help get you started.”

Field Notes: Splurging on Everything but the Dress

“A gown is worn once, but an accessory is forever, said Julie Sabatino, a bridal fashion stylist who owns TheStylishBride.com. “My client wants to invest in an accessory that can be worn again. It’s a good way to maximize the investment.” One of her recent clients bought an expensive brooch, hoping it would become a family heirloom.

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The Best Dresses for your Body

“One thing’s for sure: Every brides wants to look gorgeous on her wedding day.  But how can you pluck the perfect gown from an overwhelming sea of choices? Enter Julie Sabatino, owner of The Stylish Bride, in Manhattan.  As a wedding fashion consultant, she helps brides of all shapes and sizes walk down the aisle looking their best.  Steal her secrets for finding a dress that miraculously makes flaws disappear.”

Stylist on Call: Julie Sabatino, gown guru and founder of The Stylish Bride, answers your bridal fashion questions.


The Best Dresses for your Body

“One thing’s for sure: Every brides wants to look gorgeous on her wedding day.  But how can you pluck the perfect gown from an overwhelming sea of choices? Enter Julie Sabatino, owner of The Stylish Bride, in Manhattan.  As a wedding fashion consultant, she helps brides of all shapes and sizes walk down the aisle looking their best.  Steal her secrets for finding a dress that miraculously makes flaws disappear.”

Wedding Dress Shopping: 3 tips to make your life way easier

You’re engaged! Yay! And, like so many women, your first thought may have been: what am I going to wear?! Whether that thought leads to blissful excitement or sheer panic, your wedding dress is perhaps the most important fashion decision of your life. Between the fact that all eyes will be on you and the photos that’ll be around forever, you’ve gotta admit: That’s a lot of pressure on one dress!

In the last eight years since I founded The Stylish Bride, I’ve helped many brides find their wedding dresses, and I’ve come up with these tips to hopefully help you stay sane and have fun with wedding gown shopping.


Wedding Dress Shopping: 3 Tips to Make Your Life Way Easier

5 Ways Your Future Mother-in-Law Can Make You Miserable When You’re Wedding Planning—and How to Stay Sane

18 Black Dresses You Can Wear as a Wedding Guest (Yes, Black!)

New York City-based Julie Sabatino, Founder of The Stylish Bride, is the go-to-stylist for the discerning bride...

New York City-based Julie Sabatino, Founder of The Stylish Bride, is the go-to-stylist for the discerning bride, and is known for creating a fashion story for each wedding. Her relationships with designer boutiques and Seventh Avenue showrooms allow her to customize looks for everyone in the wedding party. Clients enjoy a luxurious and productive shopping experience with Sabatino, and when specific items can’t be found, she uses her resources to have them custom made.

The End Of The Vintage Wedding Trend

Julie Sabatino, founder of The Stylish Bride in New York, has also been noticing the shift. “I’m seeing a return to classic style and glamour. Surprisingly, this is translating into bridal fashion through brides’ renewed interest in fuller A-line skirts. It’s so refreshing, and perhaps on trend because of Kate Middletown’s gown and the influence of the royal wedding. I think we will see a greater number of brides wearing a veil as she did, and considering long sleeves.

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Bespoke Bride

Coastal Living Weddings

Aisle Style: Hire a Stylist to Put Your Look Together

Why not splurge on a fashion expert to help you coordinate the most important ensemble of your life? Julie Sabatino, of The Stylish Bride in N.Y.C., takes clients (such as two-time Survivor contestant Stephanie LaGrossa) to the city’s best bridal houses and jewelers to find just the right dress, shoes and accessories. For an extra charge, a town car ferries you to each appointment.

Dress Rx and the City

“Narrowing choices and weighing options…it’s a full time job this dress shopping business. Just ask Julie Sabatino, owner of The Stylish Bride in NYC, who’s made it her mission to pilot brides to their perfect look. Equal parts fashion stylist, industry insider, and best friend, Julie’s now making her unbiased advice and privileged access available to nation wide clients with her New York Experience. What begins with a phone consultation develops into a shopping trip in Manhattan with VIP appointments at some of the city’s 50+ salons. In addition to the value of her informed opinions, Julie offers a comprehensive yet targeted look at the current collections that, in her words, “gives brides the confidence that they made the right decision.”

As wedding season heats up, industry pros say ‘I do’ to matrimonial madness

Julie Sabatino, whose independent wedding styling business, The Stylish Bride, is one of just a few in the city, says helping brides and their wedding parties find the perfect attire requires empathy and sincerity.

“What I do is so much based on a personal relationship and getting to know them really well,” says the 36-year-old Upper West Side resident, who styles 15 weddings a year. “I really love the emotional part of it.”

And when she’s faced with a disappointing dress fitting — or worse, a disappointed mother of the bride?

“The most important thing is to be calm, and make them know you have it under control,” she says.


Stylist Julie Sabatino helps brides perfect their big-day looks by offering sartorial guidance on everything from the gown to the jewels.

Stylist Julie Sabatino helps brides perfect their big-day looks by offering sartorial guidance on everything from the gown to the jewels. Her services include a customized shopping itinerary and appointments with sometimes exclusive bridal couture stores, garment district showrooms and estate jewelery dealers. Prices upon request.

Where to Shop for a Wedding Dress in New York City, According to a Bridal Stylist

Julie Sabatino guest blogs and tweets during NYC Bridal Market!

Julie will be on location reporting for us this weekend at Bridal Market in NYC and delivering all of her fashionista findings about which lacy, tulle-riffic or sparkly gowns catch her discerning eye for the upcoming season!

Read more from Julie on WedLux

Berkshires Inspired Shoot from The Stylish Bride and Lyndsey Hamilton Event

This shoot dreamt up by Lyndsey Hamilton Events, Rebecca Shepherd and The Stylish Bride at Stonover Farm. It’s basically my dream. Barn chic with some 60′s glamour thrown in for the after party, how can you go wrong? It’s perfect part elegant and whimsical – leaving us with one inspiring gallery of images from Elisabeth Millay, which you can see right here.

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Berkshires Inspired Shoot from The Stylish Bride and Lyndsey Hamilton Event

Destination Weddings

Julie Sabatino of The Stylish Bride notes that boleros provide a more conservative ceremony look and can be removed for the party. “My clients are looking to copy Kate’s look, but are influenced by her timeless style.” she says.


Personal Shoppers

Julie Sabatino, whose New York City-based The Stylish Bride provides a personal shopping service for brides, touts the benefits: “I’m a huge time saver. Instead of having to go to 10 different boutiques to look for your wedding dress, I can take you to three, based on my knowledge of the industry” she says. Amsale, Elizabeth Fillmore, and Monique Lhuillier are just a few of the designers she visits with brides. Sabatino prefers shopping with clients for the wedding dress; a bride who has her mind set on a certain style may be more adventurous with a professional by her side. Once the dress is chosen, Sabatino pulls in the accessories, from jewelry to handbags, shoes and undergarments.

In hopes of extending her service to brides nationwide, Sabatino recently introduced The New York Experience. The concept: Out-of-town brides come to New York City, and with Sabatino’s help, shop their hearts out. “Everyone wants to go to Vera Wang,” she says, “but there is so much more out there that brides might not know about.” The clients are chauffeured around town, taking in as many stores as they want, and are provided with a gourmet lunch.

Elite wedding stylist Julie Sabatino and The Peninsula New York have teamed up to help brides conduct a stress-free search for the dress of their dreams.

Modern weddings are not for the faint-hearted. In fact, one recent survey reports that these days, nearly 50 percent of brides experience stress brought on by wedding planning and nearly one in three elects for specialist advisors or hands-on help from a professional planner or stylist. One ofNew York’s leading wedding stylists, Julie Sabatino, whose company The Stylish Bride, has partnered with The Peninsula New York for the ‘Dress Shopping with The Stylish Bride’ package that provides a bespoke, high-end, luxury bridal fashion styling service, is not surprised by the figures. “I got into this business because of the experience I had with my own wedding 10 years ago, trying to find the perfect gown to wear,” says Sabatino, who has styled some of America’s most high-profile and best-known celebrity brides since founding her business in 2003.

How-to Guide

Q. How many gowns are too many to try?

A. Seven to ten is the number of dresses a bride can comfortably try on during a one-hour appointment; any more tends to be overwhelming, says Julie Sabatino, owner of The Stylish Bride, a NYC shopping service. To streamline the process, she has brides focus on three criteria- style of wedding, body type, and budget- and identify what she likes and dislikes about each design. “Every gown she tries on should be a progression from there, until, she has one or two favorites at the salon, and then one or two favorites overall.” When it is the right dress, “her body language changes. She feels good and doesn’t want to take it off,” Sabatino says. “Adding a veil solidifies this; it’s the first moment she sees herself as a bride. That’s when the tears come!”

White Noise: Attire

“Be careful when choosing who to bring with you to do dress shopping. Consider doing the preliminary round on your own and then once you have narrowed down choices, bring someone who’s going to be honest with you.” Julie Sabatino