I had never set foot in a Bridal Salon before I was engaged,
but I had a vision that it would be just like in the movies.

Sadly. I was mistaken.

It started out being fun and exciting. I loved going all around New York City looking for “my” dress. But after a few appointments I realized that it was going to be much harder than I thought. At the time, I was working for an investment bank and traveled for work often. This left me with very little time to shop and I quickly became overwhelmed. And to top it all off, my mother (whose opinion mattered a great deal to me), had a completely different idea of what I should wear. I searched for someone to help me who would understand my style, look at my body type, consider my venue, and help me figure out what would work best. Sadly, she did not exist.

So I decided to become her.

In 2002, shortly after I was married, I left my job in finance and enrolled at The Fashion Institute of Technology. I graduated eager to be in the bridal industry, and went to work at the Amsale boutique on Madison Avenue. While there, I was exposed to hundreds of brides, and noticed a common theme: every bride is nervous about how she is going to look on her wedding day. I sympathized with them because I had just gone through that myself, and I realized that I was able to give them confidence that THEIR choice was the right one. It was then I knew that this was my path to follow.

Every day since then I have dedicated myself to knowing everything there is to know about wedding-related fashion. I attend bridal market each season, study the trends, know every designer and who their “bride” is, and continuously cultivate relationships with every possible source my clients could need to make their wedding look a reality.

And along the way, I’ve been able to build a business that I love. My favorite part is connecting with and supporting remarkable women. I feel so lucky to be a part of their journey.